Cover Story: By Grit and Grace with Naomi Julia Soegianto

Naomi Julia Soegianto started her career as a young entrepreneur in the jewellery industry. After the passing of her father, she faced a daunting task. The competition was mounting, and she was a young, inexperienced woman in a male-dominated industry. But Naomi was determined to make it work. She had grown up watching her father, who is one of the founders of existing jewellery manufacturer in Indonesia, worked tirelessly to make it a success.

In 2017, Naomi founded NJS Gold, a jewellery manufacturing company based in Surabaya. Her story is one of resilience, determination, and a fierce commitment to excellence. In an exclusive interview, the hardy entrepreneur shows off her playful and glamorous and shares her upbringing, the challenges in building her business, and her work/life philosophies

BRINGING EXCELLENCE
One thing that sets NJS Gold apart from its competitors is the quality of each product. “We always make sure to provide the most refined and durable gold jewellery. Regardless of the carat, we maintain quality. This is the application of our ‘Bring the Excellence’ motto,” Naomi says.

LEADERSHIP QUALITIES
“It doesn’t matter if you’re a man or a woman; everybody has to work for a living,” Naomi’s father always told her. Naomi didn’t grow up with a silver spoon, explaining how she developed grit early on, “My parents wanted me to start from the bottom and allowed adversity to build my character. I had to work during my university days—no extra convenience from my parents. I took public transport, including the bus and even the bajaj. I never felt it was unfair, and I even started making money for myself in those days and never stayed in a comfort zone for too long.”

Source: https://www.prestigeonline.com/id/people-events/people/may-2023-cover-story-by-grit-and-grace-with-naomi-julia-soegianto/